Metsaühistu® Wins Life-Changing Smart Solution Award

The winners of the Estonian Design Awards were announced at a gala at the Culture Hub on the September 16. The grand prize – the Life-changing Smart Solution Award – went to Metsaühistu®, a forest management association label concept created by the design agency Brand Manual. Proekspert had the honor of presenting the award to Metsaühistu®.

The jury consisting of representatives from Proekspert, the Estonian Design Centre and the Ministry of Culture. The winner was selected from graphic, web and service design entries, the award’s objective being to showcase design that creates positive change in people’s lives.

“Metsaühistu® is the quality standard for forest management from which all parties stand to gain,“ said Proekspert’s user experience designer Kaja Kruus. “Metsaühistu® is committed to making the private forestry sector in Estonia attractive to forest owners, forest buyers, and to the state as a whole. As a result, the value of forests will grow.“

Metsaühistu® project manager Priit Põllumäe said the cooperative has already enjoyed the first fruits of the work done by Brand Manual. Brand Manual representative Timo Suvi said it’s important that the cooperative now has a toolbox it can use. Eight cooperative branches are already using the Metsaühistu® symbol.
Metsaühistu® also won an award in the service design category for integrated service design process.

A winner was not selected in the Life-changing Product Design category. Fleximoover (design by Iseasi) and Metsakõlakojad RUUP (designer Birgit Õigus) – the large wooden megaphones installed in forest – both received honorable mention.

The best designers of the year were also recognized in five additional categories: product design, graphic design, web design, service design, and young designers. The best were picked from among 490 different entries. More information about the winners can be found here.

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